Lavazza Qualità Oro Ground Coffee 100% Arabica 250 g

The gold pack from Lavazza, the one kept for a good cup of coffee. Qualità Oro is 100% Arabica and has kept the same recipe since 1956: a smooth cup, floral and fruity aroma, and a lingering sweet finish. Intensity 5/10, ground ideal for moka pots, in a 250 g pack.

Why you'll like it

• ☕ 100% Arabica — no Robusta, hence that finer, more aromatic profile
• 🎚️ Intensity 5/10 — balanced, pleasant on its own, and without harsh bitterness
• 🫖 Ideal for moka pots — grind designed for Italian coffee makers, also suitable for filter brewing
• 🏅 Since 1956 — the company's golden recipe, unchanged for almost 70 years
• 🇮🇹 Turin, Italy, 1895 — the most well-known Italian coffee brand in the world

Product specifications

• Brand: Lavazza
• Line: Qualità Oro, since 1956
• Type: caffè macinato (ground coffee)
• Blend: 100% Arabica
• Intensity: 5/10
• Ideal preparation: moka pot
• Net weight: 250 g
• Origin: Turin, Italy
• Storage: in a cool, dry place, away from light. Once opened, seal well and consume within 2 to 4 weeks

How to prepare it

Fill the moka pot filter without pressing the coffee down, add water up to the valve, and use medium heat. Remove from heat as soon as it starts to gurgle so as not to burn it. It is best enjoyed on its own, in a small cup.

Frequently asked questions

What is the difference from Qualità Rossa?
Oro is 100% Arabica, more aromatic and smoother. Rossa is a blend of Arabica and Robusta, with more body and chocolate notes.

Is it suitable for capsule machines?
No. This is ground coffee for moka pots or filters, not capsules.

How do I maintain the aroma?
Seal the package tightly or transfer the coffee to an airtight container, away from heat and light.